Building powerful brand identities that resonate, inspire loyalty, and create lasting impact through strategic thinking and exceptional creative execution.
We dive deep into your business, competitors, and audience to uncover unique insights that form the foundation of a powerful brand strategy.
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From logos to color palettes, typography to visual systems, we create cohesive brand identities that make lasting impressions and build recognition.
Explore our processDevelop a distinct voice and compelling narrative that connects emotionally with your audience and communicates your unique value proposition.
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Comprehensive brand guidelines ensure consistency across all touchpoints, empowering your team to maintain brand integrity effortlessly.
Discover moreBring your brand to life across digital and physical platforms with strategic campaigns that engage audiences and drive meaningful results.
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Here's an overview of a comprehensive branding project timeline.
To begin we will send out stakeholder questionnaires to gather independent thoughts of all the key stakeholders. These questionnaires will help us fully immerse ourselves in the internal perspective of where the brand is at, and where stakeholders think it should be moving forwards.
We will then host a 2 to 3 hour video call workshop where we will present our findings from the stakeholder questionnaires and initial research, and then explore themes on current and potential brand positioning, unique selling points, personality and identity.
Using all the collected insights, we'll develop a differentiated and cohesive brand position. This will include the 'Big Idea' as the running essence of the brand, uncover your USPs and manifesto, plus your mission, vision and values. We will initially present a selection of positioning concepts back to the key stakeholders.
We will also start working on the brand voice and story, concentrating on the brand personality, brand voice pillars to adhere to, vocabulary and application guides. Both the strategy and tone of voice will be added to the online brand guidelines.
Whether we are evolving the logo to modernise, completely refreshing or starting from scratch, we will design logo and icon marks that have concept and reasoning behind them. Your logo will position you perfectly in the industry and give you a huge point of differentiation.
After the logo and icon design, we will move into wider identity concepts looking at colour palette, typography, layout style and brand visuals/graphics across three different concept routes. These will be put into a document for us to present to the key stakeholders and begin to develop a chosen route further.
The brand positioning, tone of voice, and brand identity we produce will be made into a online brand guidelines document. This can be kept updated easily, and will have assets to download in the relevant places. This will be your guide moving forwards on how to apply the new identity and keep it consistent.
Branding projects typically take 8-16 weeks depending on scope. This includes brand strategy, identity design, messaging development, and guidelines creation. We ensure every element is meticulously crafted to create a cohesive and impactful brand.
A comprehensive brand identity includes logo design, color palette, typography system, visual language, brand guidelines, business cards, letterheads, and digital assets. We create everything you need to present your brand consistently across all touchpoints.
Brand strategy provides the foundation for all design decisions. It defines your positioning, target audience, value proposition, and competitive differentiation. Without strategy, design is just decoration. With it, every visual element becomes purposeful and meaningful.
Absolutely. Strategic rebrands maintain brand equity while evolving to meet current market needs. We analyze what's working, preserve core brand elements, and modernize strategically. Our process ensures a smooth transition that respects your heritage while embracing the future.
We conduct thorough competitor analysis and market research to identify whitespace opportunities. We uncover your unique story, values, and differentiators, then craft a distinctive brand identity and messaging that authentically represents what makes you different.
Branding projects typically range from £25k to £100k depending on scope and deliverables. We offer packages from basic identity design to comprehensive brand strategy and activation. We prefer fixed-price agreements with milestone payments for transparency.